1. Who you are buying from
Advertising on stryv4.co.uk is sold by STRYV4 LIMITED, company number SC853906, registered in Scotland (“we”, “us”). Contact: via the contact page on stryv4.co.uk.
2. What you are buying
An advertising run: your advert shown in a named placement on stryv4.co.uk, in rotation with other advertisers unless your deal says otherwise. Each deal states its placement, its duration, and (where shown) its views ceiling. A run ends at its end date or when its views ceiling is reached — whichever comes first. Views are counted by our fraud-filtered system: automated, repeated, and spoofed traffic is discarded and never counts toward your ceiling.
2a. You supply the advert
Supplying the advert itself is your responsibility. After payment you receive a private upload link; your run cannot go live until you have uploaded your advert and it has passed review. Your run is scheduled from booking — upload promptly, because days spent waiting for your advert are not added back. Depending on the format you bought, your advert is:
- Picture(s) — one image, or up to ten, at the placement’s stated dimensions; multiple images are shown in turn within your placement.
- Video / animated picture — a short clip or animated image at the stated dimensions. All animated and video adverts play silently: no audio, ever.
- Interactive (arranged by design session) — an advert coded to respond to the user.
- Mini-storefront (arranged by design session) — a large advert that lets readers shop from you directly on Stryv4/~.
3. When your run starts
Your slot is booked when payment confirms (instantly by PayPal; when the money lands for bank transfer). By ticking the acceptance box at checkout you ask us to begin performing the service as booked, and you acknowledge that once your run has begun, the statutory 14-day cancellation right (Consumer Contracts Regulations 2013, where it applies to you) is replaced by the refund policy in section 6.
4. Your advert must pass review
Every advert is reviewed before it goes live. We may reject an advert that is unlawful, misleading, or that we judge unsuitable for the site, at our sole discretion. If we reject your advert, you receive a full refund with no fee, processed automatically. Approved adverts carry a “Sponsored” label as required by UK advertising rules.
5. Your responsibilities
You confirm that you hold all rights to the advert you upload, that it complies with the UK CAP Code and applicable law, and that it does not infringe anyone’s rights. You are responsible for the accuracy of claims in your advert and for anything on the pages it links to.
5a. Prohibited content
We do not accept adverts containing, promoting, or linking to any of the following. This list applies to the advert itself and to what it links to, and we may reject or remove (with refund per section 4) at our sole discretion:
- Pornography or sexually explicit material, and adult services of any kind.
- Illegal substances, drug paraphernalia, or anything promoting substance abuse — including misuse of legal substances.
- Animal abuse or cruelty in any form.
- Tobacco, vaping and nicotine products (tobacco advertising is in any case unlawful in the UK). Alcohol only with our prior written approval.
- Weapons: firearms, ammunition, explosives, knives sold as weapons.
- Gambling and betting services.
- Hate, discrimination or extremism: content demeaning any person or group on any basis, or associated with extremist organisations.
- Violence, gore or shock content.
- Scams and deceptive schemes: fraud, phishing, get-rich-quick, pyramid or multi-level marketing recruitment, counterfeit goods, fake reviews or engagement services.
- Malicious software: malware, spyware, stalkerware, or deceptive downloads and pop-ups.
- Miracle cures and unproven health claims, prescription-only medicines, and unregulated supplements making medical claims.
- High-risk financial products — payday lending, cryptocurrency investment schemes and similar — without our prior written approval.
- Content exploiting or inappropriately targeting minors, or age-restricted products targeted at them.
- Political or religious campaigning (optional clause — your editorial call; many independent sites exclude it to stay neutral).
- Products of animal exploitation — e.g. fur, hunting, factory-farming promotion (optional clause — aligns with the site’s ethos; decide how far you want it to reach, e.g. whether it covers all meat/dairy advertising or only cruelty-centred products).
If in doubt, ask us before you buy — rejected adverts are refunded in full, but neither of us enjoys the round trip.
6. Refunds
Our refund policy is short and shown at checkout: one refund per customer. Your first refund is free of any fee; where a fee applies it is the administration percentage shown at the time (covering non-recoverable payment processing costs). Refunds requested after a run has substantially completed may be declined. Rejected adverts (section 4) are always refunded in full and do not count as your one refund.
7. Uploads, storage and deletion
You upload your advert (picture, picture set, or video — see section 2a) through a private link (valid 30 days; you can issue yourself a fresh one from your account at any time while your advert is awaited). We store your advert files only to run your campaign. Advert files are automatically deleted 14 days after your run ends. Keep your own originals — we do not archive them for you.
8. Invoices and receipts
A VAT-ready invoice is issued for every purchase and emailed to you; it is also available from your account at any time, with a print / save-as-PDF option.
9. Your account and data
Your email address is your account — no password is stored; sign-in is by one-time link. We hold the details needed to run your campaigns, issue your invoices, and meet our legal obligations, and nothing more. See our Privacy Policy for the full picture.
10. Our service, limits, and law
We aim for continuous display but do not guarantee uninterrupted availability of the website; the views-ceiling model means short outages do not cost you counted views. Our total liability for any run is limited to the amount you paid for it. Nothing in these terms limits liability that cannot lawfully be limited. These terms are governed by the law of Scotland, and the Scottish courts have jurisdiction.
Draft prepared 2026-07-03 to match plugin behaviour at v0.7.1 (fraud-filtered counting, whichever-first ceilings, review-with-full-refund, one-refund policy with first-free fee rule, 30-day upload links with account reissue, 14-day asset purge, printable invoices, magic-link accounts).
4a. Deliberate breach — forfeiture
Uploading content that plainly violates section 4a’s prohibited-content list — in particular unlawful, graphic, or hateful material submitted in bad faith — is a material breach of this agreement. Where we reasonably conclude a breach was deliberate, we may: (i) reject the advert without the automatic refund described in section 5, withholding from any refund an amount reflecting our reasonable review, handling, and payment-processing costs, up to the full order value where the breach is severe; (ii) refuse all future orders from you; and (iii) where content may be unlawful, report it with associated records to the relevant authorities. Nothing in this clause limits your statutory rights, and nothing in it obliges us to publish any advert.
Solicitor note (remove before publishing): forfeiture/withholding clauses for buyer breach are generally defensible when framed as recovery of genuine costs, but a clause operating as a pure penalty may be unenforceable — please confirm the wording and the up-to-full-value withholding under Scots law.